Branding and Brand Positioning

Creating a compelling brand is about telling a consistent story across all possible touchpoints. In this course we’ll learn the importance of branding and how to develop a brand for a client. We’ll also learn how to lead a brand positioning workshop for a client.

  • Cost: $200
  • Class Type: Live video calls and email correspondence
  • Schedule: New class starts the first Monday of every month
    • Tuesdays are live lectures
    • Thursdays assignments are due
    • Fridays feedback is provided
  • Duration: 4 Weeks
  • Taught by: Garren Lofgreen
  • Recommended Precourses: Intro to graphic design, identity design

What you will learn

  • The history of branding
  • The importance of branding
  • What we can learn from big brands doing branding write
  • How to put together a brand positioning workshop
  • What all goes in to a successful brand